Denver Nuggets 50th Season Campaign

This brand look was concepted on the idea of tying to pull Denver’s “Mile High” Passion of the city out of the community/fans. The fan engagement had been down over the years, so we wanted player imagery and slogan to be a more prominent part of the 50th year season campaign. The “Denver Rising” slogan was used to signify the growing state of the city of Denver and the young rising talent the Nuggets were showcasing on the court.