World Soccer Shop Rebrand

I was given the opportunity, as a part of Sports Endeavors, to design a new look for World Soccer Shop. The new marks were created to represent the ever-changing culture of soccer. From its mark to its color palette, the idea was to give WSS a more modern and sophisticated soccer look that would resonate with the soccer world. The circle ball icon represents the “world of soccer” and the 3 stars represented the 3 Pillars of WSS; passion, dedication and authenticity.