Dish OneTen Creative Department Branding

This was an opportunity to brand our Dish Creative Department and give it a real In-House Agency feel. The idea was to bring a new identity to ourselves, which had been misconstrued as a Kinko’s “a one stop, print shop”. The logo and name was created based off of the first Dish satellite put into space, which was parked at 110 degrees west longitude. Once the branding was complete, we invited department heads for the 13 different divisions within Dish to showcase our capabilities and let them know what we could offer the business. Soon after a OneTen Portal was create to enable others to see what we offered Dish and allowed them to create job briefs for departmental creative.