Adaptv by Dish Latino

Dish was developing a receiver with a new technology, where the customer could watch free TV without getting a Dish Satellite (through an antenna). This product includes the TV guide and DVR (memory stick to use DVR). If they have internet access they would get apps like Netflix, Sling, Hulu and Amazon Prime. The customer could also choose to get Dish installed in their house. 

The challenge was to develop branding for the new 211 receiver for Adapt by Dish Latino. This project included the development of the packaging to sell in big box retailers such as Wal-Mart and the POS exhibition and a logo.